Why why why why does it matter whether the BOTTOM, the SOLES of your socks are white or not?! The only time someone would ever see the sole of your sock would be if you had your shoes off and feet up.
This would mainly happen when you are watching TV on a sofa in a super relaxed fashion; and the people you would do this around would tend to be family, loved ones or friends, who realistically could not give two fucks whether the underneath of your socks is dirty or not.
Your partner is never going to turn around to you and say 'MY GOD THE BOTTOM OF YOUR SOCKS ARE WHITE. MAKE SWEET LOVE TO ME IMMEDIATELY'.
The type of people you may need to impress with cleanliness and smartness are your boss, or someone giving you a job interview, or on a first date, but in all these instances you would never ever ever be in a position where they would see the bottom of your socks.
Oh and Ariel. No one lives in a house where the ceiling on the ground floor is clear perspex and you can see the socks of the person walking above you on the second floor.
Please come up with an advertising campaign which is realistic. Thanks.
Peace out from the dirty sock Elf x
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