I want nothing more than to lie in a bed and the mattress mold to the contours and shape of my body. Why do I want this so much?
Is it because I spend most of my nights on a thin mattress on the floor? No because I feel comfortable and rested on said thin mattress.
So it must be because I have back problems I'm trying to solve? No my back is fine despite the old crack here and there.
Oh so it must be because the only thing on TV late it night are 'infomercials' for Memory Foam mattresses! Their blatant target audience are those poor unfortunate souls who are laying awake at night, desperate to sleep but unable to. Why oh why can't they fall asleep? What could be the problem? Ah what's this!
"do you have trouble sleeping?" YES!
"do you wake up tired in the morning" YES! (doesn't everyone??)
"do you need an answer?" YES! OH YES PLEASE SAVE ME FROM MY MISERABLE INSOMNIA...
"then buy our memory foam mattresses bla bla bla bla"
Problem solved right? No probably not. As much as I'm sure memory foam is a delight to sleep on it is unlikely to solve the sleepless nights of many of their excited late night viewers.
The only way to figure this out once and for all is to become very stressed and anxious about something, so much so that I can't sleep. Then purchase the miracle of Memory Foam.. using the spare £800+ I don't have.. and see if it makes a difference. I'll keep you updated of the progress.
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